THE 1ST DA NANG EVENT DESTINATION & ASSOCIATION (DECA) CONGRESS FOR THE 2026–2030 TERM SUCCESSFULLY HELD AT FURAMA RESORT DA NANG
DECA – A New Launchpad for Da Nang’s Destination and Events Industry
Held in the elegant setting of the International Convention Palace (ICP) at Furama Resort Da Nang, the 1st DECA Congress for the 2026–2030 term officially took place, marking a significant milestone for Da Nang’s tourism, events, and MICE sectors.
Overview of the 1st Da Nang Event Destination & Association (DECA) Congress for the 2026–2030 term at Furama Resort Da Nang.
The event gathered tourism leaders, industry associations, travel companies, accommodation providers, and service suppliers. As the tourism market continues to evolve rapidly, the establishment of DECA represents a strategic step toward strengthening collaboration, standardizing quality, and enhancing Da Nang’s competitiveness on the international MICE map.
Mr. Le Dinh Nam – Deputy General Director of Bac My An Tourism Joint Stock Company (Furama Resort Da Nang) and Acting Chairman of DECA.
Speaking at the Congress, Mr. Le Dinh Nam emphasized:
"The establishment of DECA stems from the practical needs of the market. DECA will serve as a strong connecting platform for businesses, creating opportunities for every member to thrive. With the message ‘DECA: Connecting Events, Elevating Destinations,’ we are committed to protecting members’ interests and enhancing the competitive position of Da Nang as a destination."
Industry Connectivity Forum – Reviewing the Market and Anticipating 2026 Trends
The program began with the Da Nang Hotel & Events Industry Connectivity Forum 2026, providing a platform for knowledge sharing and practical insights from leading experts.
Vietnam Tourism Outlook 2026 Through the Perspective of Expert Dang Manh Phuoc
Mr. Dang Manh Phuoc, Co-Founder and Director of The Outbox Company, a pioneering tourism market research firm in Vietnam, presented the topic: “VIETNAM TOURISM OUTLOOK 2026: From Remarkable Recovery to Sustainable Growth”.
Mr. Dang Manh Phuoc sharing valuable industry insights at the Congress.
Through in-depth analysis and market data, Mr. Phuoc highlighted that travelers in 2026 are no longer simply seeking accommodation—they are seeking meaningful experiences.
Key insights included:
- Personalization Trend: MICE travelers increasingly demand creative event concepts with strong local identity.
- Data as the Key: Businesses must leverage data to better understand customer behavior rather than relying solely on intuition and experience.
- Challenges and Opportunities: The tourism industry is entering a new growth phase but requires rapid adaptation to digital technologies.
Enhancing Leadership Excellence in Hospitality with Mr. Olivier Messmer (ST4SD Project)
Continuing the forum, Mr. Olivier Messmer, Team Leader of the ST4SD Project (an international cooperation initiative supported by the Swiss Government), delivered a presentation on: “Enhancing Management and Leadership Capabilities in the Hospitality Industry”.
Mr. Olivier Messmer speaking during the Congress seminar session.
Known for its contributions to sustainable development, the ST4SD Project focuses on improving industry standards and workforce capabilities. Mr. Olivier highlighted:
- Modern Leadership Mindset: Shifting from command-and-control management to inspirational leadership.
- Building Effective Teams: Strategies for retaining talent in an industry characterized by high employee turnover.
- Swiss Standards in Vietnam: Strengthening management capabilities to compete effectively with international destinations such as Bali and Phuket.
MOU Signing Ceremony Between DHA, DECA and Outbox Company
The most significant moment of the first session was the Memorandum of Understanding (MOU) signing ceremony held on the prestigious stage of the Furama International Convention Palace (ICP). The signing was regarded as a “strategic handshake” between three key stakeholders: the Da Nang Hotel Association (DHA), representing the city’s accommodation infrastructure; the Da Nang Event Destination Association (DECA), representing destination promotion and event management capabilities; and Outbox Company, representing market intelligence and industry data.
MOU signing ceremony between the Da Nang Hotel Association (DHA) and Outbox Company.
MOU signing ceremony between DECA and Outbox Company.
The partnership is expected to create a strong collaborative platform that enables the sharing of customer resources, improves service quality consistency, and facilitates joint international marketing campaigns to reinforce the position of “Da Nang – The City of Events”.
Official DECA Congress – Establishing the Leadership Team for the 2026–2030 Term
Following a networking tea break at the ICP lobby, the Congress entered its most important agenda session.
The Interim Executive Committee presented its five-year strategic direction, focusing on key objectives including:
- Digitalization of member data.
- Development of an integrated MICE supply chain.
- Organization of international fam trips.
Election of the Executive Committee and Adoption of the Congress Resolution
With a spirit of professionalism, transparency, and objectivity, delegates proceeded with the election of the DECA Executive Committee for the 2026–2030 term. Industry leaders and influential professionals from the events and hospitality sectors were elected to lead DECA into its next chapter.
As a result, the Congress elected 19 official members to serve on the Executive Committee for the new term.
The 19-member Executive Committee of the Da Nang Event Destination & Association (DECA) for the 2026–2030 term.
Immediately afterward, during its first meeting, the Executive Committee elected and introduced the Standing Committee, consisting of nine key leadership members.
Leadership Structure of the Standing Committee
Chairman: Mr. Le Dinh Nam
Secretary General: Ms. Truong Thi Lan Huong
Vice Chairpersons
- Ms. Mai Thi Thanh Hai
- Mr. Luong Van Trang
- Ms. Ha Thi Dieu Vien
- Ms. Nguyen Hai Minh
- Mr. Nguyen Xuan Ha
- Mr. Tran Van Hao
- Ms. Nguyen Thi Thuy Ngoc
The first meeting of the DECA Executive Committee for the 2026–2030 term, officially electing the nine-member Standing Committee.
The composition of the Standing Committee and Executive Committee reflects the diversity and collaborative strength of the travel, events, hospitality, and communications sectors. At the conclusion of the Congress, the newly elected Executive Committee officially made its debut and took an oath before all delegates while adopting the Congress Resolution.
This represented a strong commitment from DECA’s leadership to successfully achieve its objectives, protect member interests, and elevate Da Nang’s events industry to the international stage.
A Bright Future for Da Nang’s MICE Industry
The 1st DECA Congress concluded at 5:30 PM in a celebratory atmosphere shared by all members and delegates. More than simply a formal congress, the event at the Furama International Convention Palace (ICP) became a genuine forum for ideas, collaboration, and strategic vision.
The DECA Congress for the 2026–2030 term concluded successfully, marking a new chapter for Da Nang’s tourism and events community.
The success of the Congress further reinforced the position and outstanding event-hosting capabilities of Furama Resort Da Nang. The selection of the International Convention Palace (ICP) as the venue for this significant event is a testament to the resort’s world-class MICE infrastructure, professional meeting facilities, and internationally recognized service standards. Furama Resort Da Nang is proud to continue serving as a leading destination while supporting the sustainable growth of Vietnam’s tourism, hospitality, and events ecosystem.
To stay updated on the latest news and activities, please visit:
Official DECA Facebook Page: https://www.facebook.com/deca.com.vn
