Driving forward the strategic vision of establishing a sustainable network among member businesses, the Da Nang Event Destination Club (DECA) officially organized the "DECA Linked Product Ecosystem & Site Inspection" program in Hoi An and Nam Hoi An on June 22.

This key initiative was deployed to achieve four core objectives: strengthening member connections, conducting in-depth site inspections, expanding cross-selling opportunities, and accelerating joint destination marketing for the local tourism and events sector.

Field Inspections and Optimizing Cross-Selling Solutions

Within the program's framework, the DECA delegation conducted direct site inspections and capacity assessments across a portfolio of premier MICE infrastructure and sustainable tourism models, including: Hoiana Resort & Golf, Vinpearl Resort & Golf Nam Hoi An, Hoian Memories Island, Sabirama Village, and Lo Gach Cu Farm.

This extensive evaluation offered a comprehensive overview of the region's hospitality resources. It serves as a solid foundation for member businesses to strategically integrate and bundle synchronized service packages. This collaborative approach enhances internal cross-selling capabilities, allowing members to maximize shared resources and prepare for upcoming international waves of events.

Creating a Strategic Launchpad for Central Vietnam MICE Tourism

The practical insights and collective spirit shared throughout the journey have laid the groundwork for a robust, exclusive DECA linked product ecosystem. Moving beyond isolated operations, this consolidated synergy significantly enhances the competitive edge of each member enterprise. Concurrently, it elevates the destination appeal of Da Nang and its neighboring regions on the global MICE tourism map.

The DECA Executive Committee expresses our deepest gratitude to the leadership of all inspected venues for their warm hospitality, and to all valued members for their active participation. This solidarity remains the cornerstone for the DECA business community to assert its leadership role, unlock commercial value, and drive sustainable growth for Central Vietnam's tourism and events industry.